![]() ![]() ![]() While it may be nice to have a multitude of expensive gift baskets for guests to bid on, don’t stress yourself out trying to procure big-ticket items for every single basket. Not every basket has to be a big-ticket itemīuilding up your revenue with a silent auction doesn’t necessarily mean you need every gift basket to be extravagant. So, before you stuff your baskets full of fun items, don’t forget to add a few all-inclusive trips or weekend getaways into the mix. And nearly 100% of us would love to be able to travel again after seeing far too much of our living rooms in 2020 and most of 2021.consumer spending on experiential travel and events overall has increased 70% since 1987. ![]() In a recent survey, 78% of Millennials said they would rather spend money on experiences than physical items.Psychological studies show that experiential purchases “tend to provide more enduring happiness than material purchases.”.In fact, studies show that more and more people are gravitating toward spending money on travel and events rather than material things, and for good reason. While getting to take home physical gifts may be exciting for some of your guests, for others, planning for an experience is far more enticing. Once you’ve identified your audience, you can begin seeking out specific gift items to add to your auction baskets. You’ll probably have many supporters who are parents looking to score some family-friendly goodies or win a romantic date night away, sans kids. ![]() Or perhaps you’re hosting an auction for a school. What is your auction’s target group? What are the demographics of your auction guests? Is your auction benefitting an animal shelter? If so, you might have quite a few pet owners in attendance at your event who would love to treat their furry, feathered, or scaled companions waiting at home. Just like buying a gift for someone you know, it’s important to identify your supporters’ potential interests and motivations for support before you begin gathering your gifts. When selecting a gift for a friend or a loved one, you usually keep their interests in mind while you’re shopping around. From physical items to once-in-a-lifetime experiences, you’ll want to collect a diverse selection of auction items to appeal to all of your donors.
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